Web-marketing is a multipart work, and it must always be linked to real
world marketing. This work proposes to study the different parts that
a global web-marketing approach uses and will also focus on the
structure that can be deployed to support our marketing.
In the first part we will study the social networks on Internet. As there
are various structures of social networks, we will therefore begin by
identifying the main categories of networks and then we will examine
how to interact with the various networks so as to drive trafficking and
"word of mouth" for our proposed products.
In the second part we will concentrate on the "Life Reality" or what
interests people have at a specific time. We will go even further by
interacting with news providers providing the right information at the
right time. Then, we will study some news-analysis techniques to
support our web-marketing campaign, and especially to find what will
interest our future customers at a precise time.
The third part is about self-buzzing or how to create a buzz about our
activities (or whatever we market).
In the fourth part of this thesis will go more into detail about the media
that can be used in the construction of "Web Popularity".
The fifth part will be more a technical explanation on how to make a
website that gets natural referencing in the search engines (such as
Google or Yahoo) and the different tools that create visibility on the
web.
In the last part we will try to measure, with statistic tools we could find
on the Internet, the success of our structural marketing.